Digipak Research

Digipak's

Digipaks typically consist of a gatefold (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Since Digipaks were among the first alternatives to jewel cases to be used by major record companies.Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak (DVDigipak) is used as a premium package for DVDs and DVD sets. Because such packaging is less resistant to abrasion than jewel cases, it tends to show signs of wear relatively quickly. Licensed digipak manufacturers such as domestic U.S. printer and disc replicator Oasis Disc Manufacturing recommend coating the raw printed paper with a protective UV coating, thus ensuring greater longevity. Although less vulnerable to cracking than a jewel case, the disc tray inside the package (particularly the "teeth" of the hub which secure the disc in place) remains rather brittle and is prone to cracking if the package is crushed. Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

The Digi-pack is the exceptional alternative to standard jewel box packaging. Made mostly from thick card, the digi-pack is virtually shatterproof and allows great graphic display. Originally used for the album packaging of leading musicians, the digi-pack and digi-pack family are now priced reasonably enough to be used for any CD or DVD project. The digi-pack is an extremely versatile packaging. It can be made to accommodate a booklet either by placing in a die-cut slot or gluing onto one of the panels. In addition, the panels can be increased from 4 to 6, 8 or more.

Pictures of Digipaks relating to are theme:

Animatic Drawings

Once we had sorted out the story for are music video, we obviously had to plan it. By doing this we drew pictures of what is going to take place in the actual video. We could not draw every little detail so we only drew the most important images, you can understand the story just by looking at the selected pictures. Then when it comes to filming there will be a lot of things you may not have seen in the animatic but are actually in the final video.

The animatic for the song Halfway Gone is below:

Filming - 1

Yesterday was are first day filming are music video. It took place in Millies house. We all arranged to meet up and film. There are 3 characters in are video, however for yesterdays shoot we only needed the one character. My personal opinion on the day was great. I thought it went very well, although all of the outcome was not great, it still gave us a starting point to work with, and many shots of the beginning of the video have now been taken, obviously we have to edit/cut them, but that will all be done after all the filming has been done.

Mood Board

Shooting Schedule

Pitch

We had the task of presenting our video idea in a 'dragons den' style to our teacher to see how she would perceive it and approve it as a successful idea.

We presented our idea, but as we did so we realized how very much it would not work. The interpretation of death did not fit the tone of the song which was actually quite fast pace upbeat song.

So we went back to the discussion within our group - we listened repeatedly to the song - despite the halfway gone being perceived as death it could also be about a relationship.

It would be much easier to convey, it is also much more realistic to film a video as it is such a common theme to appear within music videos. It made us rethink very carefully our next video idea - not only did we need a good storyline, it needed to fit in with the tone and lyrics of the song !

StoryBoard

Initial Idea

Final Idea